How Artificial Intelligence is Transforming HR

Artificial intelligence and the future of HRArtificial intelligence (AI) has become the new frontier for computer use in a wide variety of contexts – and human resources is no exception. While HR will always need human beings to carry out core functions, AI developments can help HR managers skip some of the lower-value parts of the job and focus on the high-value relationship building and similar tasks essential to HR.

Here are just a few of the ways in which artificial intelligence is transforming human resources:

Machine Learning Learns Candidates

Machine learning can adapt as it gathers information, making it more useful than a standard algorithm in predicting human behavior patterns. For instance, machine-learning software can be used to analyze the chat logs of potential customer service representatives for language patterns that indicate a candidate has better than average empathy or efficiency.

Similar programs use machine learning to evaluate personal attributes like curiosity or polish in a candidate’s application, then compare those results to the results of similar analyses on employees’ work. Over time, the system learns to recommend candidates whose applications indicate a better fit with the current staff.

Using Social Media for Good (and Bad)

AI “bots” are commonplace on social media sites like Facebook and Twitter, and some even convincingly look like human commenters. But AI can be used in human resources as well, to scan candidates’ social media accounts for troubling content.

For instance, natural-language processing has been used since 2015 to run automated web searches for candidates. The system scans news articles, blogs and social media accounts for keywords related to topics HR managers want to avoid in their staff, like bigotry, violence or illegal drug use. The results can help HR managers make more informed decisions without spending hours of their own work time on social media.

Transform and Evolve HR – Now!

While artificial intelligence offers ways to improve candidate search results, it is still in its infancy. Using AI alongside a relationship with a recruiting partner can provide the best well-rounded picture of potential candidates and maximize the quality of search results.

How TERRA Can Help

At TERRA Staffing Group, our recruiters focus on helping our clients implement the best available tools for finding and retaining outstanding talent.

To learn more about our recruitment services in Phoenix and the Pacific Northwest, contact us today.

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