Building Your Brand: Why Company Values Matter

Today’s job seekers are looking for more than a paycheck. They also want to share common ground with their employer, so they feel as if they’re helping to build the morals and values that mean the most to them.

Workers who find themselves in jobs that aren’t compatible with their deeply held values are far more likely to leave in search of an employer who aligns with their core ethics.

Consequently, companies that want to find and keep the best employees will need to define, articulate and implement their own values in the work they do.

Here’s why it matters.

1. Your company’s values attract like-minded candidates.

To job seekers, most job postings look the same. There’s the name of the company, a list of essential job duties, and information on how to submit an application. After a while, no single job posting is particularly memorable, and job seekers start to feel like cogs in an impersonal machine.

When your company’s core values are front and center of a job posting, however, your organization comes alive in the minds of job seekers. They can see at once whether your company sparks inspiration and enthusiasm, or it’s not the right place for their long-term growth.

Candidates who say “yes!” to your values are more likely to apply – and candidates who say “no thanks” are more likely to apply elsewhere.

2. Your company’s values drive innovation and growth.

Innovation and creativity thrive on inspiration, and nothing feeds inspiration like a strong set of values.

It can be difficult for people to get truly excited about the dry technical aspects of a job. When your organization’s values drive your staff’s everyday work, however, it’s much easier to feel passionate about even the dullest task – because it’s possible to see how that task supports your values and helps to manifest them in the real world.

Values inspire creativity as well. When the question before staff isn’t “make a better widget” but “make a better world,” they’re more likely to think outside the box, finding new ways to make the same old widget improve lives.

3. Your company’s values impact recruitment, retention and engagement.

Not only do strong values attract like-minded candidates, they’re also likely to build an internal culture that your best people fall in love with, encouraging them to stay on the job – and to stay engaged with their work – even when the going gets tough.

Stand Out in a Competitive Marketplace

The recruiters at TERRA Staffing specialize in helping our clients articulate their core values and use these insights to attract highly compatible top talent.

Contact us today, and we’ll help you plan out this crucial Employer Branding technique.

What Are Your Company Values?

Leave a Reply

Your email address will not be published. Required fields are marked *