Can You Use LinkedIn to Sell Your Company’s Culture?

As the candidate pool becomes increasingly tech-savvy and starts to take control of the hiring conversation in the booming economy, LinkedIn’s importance as a recruiting tool continues to soar. Companies with a strong LinkedIn presence position themselves to attract top talent in ways that companies with a basic profile – or no presence at all – simply do not.

LinkedIn connects you to a vast network of qualified professionals, but it also gives your company an opportunity to stand out by displaying your company’s culture. Here’s how to sell your culture via LinkedIn and attract candidates who offer a great fit:

  1. State your mission and goals up front. When candidates view your company’s LinkedIn page, one of the first things they see is a summary description of the company. Don’t waste this precious “above the fold” space with a general description of the organization or the market it serves. Instead, take the time to craft two or three vivid, detailed lines that drive home the company’s key values and mission. Tell your readers what you do – but also tell them how you do it.
  2. The “Recent Updates” section sends a powerful message to potential candidates. To sell your company’s culture to top talent, harness this power to your advantage. Regular updates demonstrate that your company has an active online presence and is engaged in the conversation surrounding your field, while the content of updates becomes a great opportunity to celebrate company successes, congratulate outstanding employees, and show off the day-to-day “wins” that make your company a great place to work.
  3. Candidates join LinkedIn to connect with companies and professionals in their fields. Treating LinkedIn as a site of conversation, rather than as merely a personal notice board or marketing tool, gives your company the opportunity to build relationships with both established talent and “rising stars” in the fields you need. When communication is sustained over time, your current staff learns more, they add networking connections who can answer vital questions, and they know where to turn the next time your company needs to fill a job opening. It’s a win-win situation.

At TERRA Staffing, our experienced recruiters are dedicated to matching our clients with the best talent available in Portland, Seattle, and Phoenix. Contact us today to learn more.

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