When asked how a diverse workplace benefits their organization, many managers can list several benefits: a variety of skills; richer perspective based on wide experience; and increased innovation.
While these benefits certainly come with a more diverse workforce, they’re not the only ways diversity improves a company’s culture and workplace.
4 Benefits of a Diverse Team:
1. A diverse team attracts top talent – particularly younger talent.
The millennial generation is the most diverse working generation in history, and demographic data suggests that Generation Z – the oldest of whom are just starting to enter the workforce – may be more diverse still. When your workplace focuses on leveraging diversity, you draw the attention of the best and brightest members of these generations, who stand to be your organization’s leaders into the future.
2. Diversity strengthens your brand.
Younger workers aren’t just potential employees; they’re also customers. When a company demonstrates its understanding of the power of diversity, it reaches a broader customer base and builds a reputation as an organization that cares about the well-being of everyone with whom it does business.
3. Diversity improves customer service.
Many hiring managers think diversity can improve their business by helping the company make connections across national boundaries or language barriers. But these same skills also help improve customer service, from ensuring a wider range of languages to use when communicating to providing the perspectives needed to understand why a customer might be having a problem and how to address it.
4. Diversity improves sales.
A 2009 study in the American Sociological Review found that workplaces with diverse teams brought in 15 times more in sales revenue than companies without such diversity – even during a national recession. As the U.S.’s population becomes more diverse and technology continues to melt political and social boundaries throughout the world, diversity on sales teams will continue to be a strong competitive advantage when it comes to making the sale.
How TERRA Can Help You
Are you looking to strengthen and diversify your team? At TERRA Staffing, our recruiters focus on helping our clients build the best workforce possible – so they can focus on getting the best results possible. Contact us today to learn more about our recruitment and HR services in Seattle, Portland and Phoenix.