Haley Maas attended Western Washington University in Bellingham, WA. She liked the area so much that she decided to find employment there. For about two years, she worked in the customer service industry, doing hostess work and serving. When things were slow at the restaurant, she worked in the shipping and billing department of a … Continue Reading
Next Up!
How You Lead Becomes the Brand
Justin Foster Root+River
When: May 11, 2018
Time: 10:00 AM - 11:00 AM PST
You think about your people, the numbers, your own performance and growth as a leader. But do you think about your organization’s brand? Brand is the only thread that runs through all aspects of organizations large and small. In the 21st century, brand is no longer the external candy wrapper of an organization. It is the juicy middle – the culmination of culture, customer experience and innovation. In short, brand is now a top-of-the-list priority for all leaders – regardless of title or role. In this talk specifically designed for leaders with a non-marketing related role, brand strategist and speaker Justin Foster shares his thoughts on the 5 branding practices that every leader should consider adopting in 2018. Some of these you might already do – and some will be surprising. Either way, you will get a fresh perspective on brands and branding – and how much influence you have on both.
