How You Lead Becomes the Brand

Date: 05/11/2018

Time: 1526032800 - 1526036400 PST

You think about your people, the numbers, your own performance and growth as a leader. But do you think about your organization’s brand? Brand is the only thread that runs through all aspects of organizations large and small. In the 21st century, brand is no longer the external candy wrapper of an organization. It is the juicy  middle – the culmination of culture, customer experience and innovation.

In short, brand is now a top-of-the-list priority for all leaders – regardless of title or role. In this talk specifically designed for leaders with a non-marketing related role, brand strategist and speaker Justin Foster shares his thoughts on the 5 branding practices that every leader should consider adopting in 2018. Some of these you might already do – and some will be surprising. Either way, you will get a fresh perspective on brands and branding – and how much influence you have on both.

Key take-aways:

  • See the mega-trends that created our current world from a different perspective
  • Learn the new definitions of branding and marketing
  • Understand your brand as a leader
  • 5 essential 21st  century branding practices
  • 3 areas to measure brand progress and improvement

Based in Austin, Texas, Justin Foster believes that nothing matters until you connect to the heart.  And that when you connect to the heart, it changes how you live, lead and brand. Along a journey that started on a cattle ranch in eastern Oregon to all 50 states and 6 countries, Justin has worked with leaders of every sector and industry to help them create vibrant, relevant, mission-based brands. Co-founder of the branding firm Root + River, Justin is a relentlessly optimistic advocate for unleashing the power of being human – and a vocal supporter of leaders who want to eliminate all that is average and stale in their organizations.

Justin Foster