When you interview candidates, you expect them to do their best to “sell” their skills, experience, and work ethic in job interviews. But the best interviewers recognize that interviews are a conversation. The two-way nature of an interview offers an opportunity for hiring managers to “sell” their company to job candidates during interviews.
Do your company’s hiring managers take this opportunity to pitch your company to top candidates? Here are a few strategies for pitching your company during interviews:
Offer a solid value proposition.
A company’s “employee value proposition,” or “EVP,” is the mix of benefits and rewards employees experience as part of working for the company. Compensation packages are a part of the company’s EVP, but so are its work environment, company culture, and public persona or “brand.”
To improve your EVP among top candidates, ask your current employees what they love about their job. Find out what they brag about when they talk about their jobs. Focus on these items during the interview as a way of establishing your company’s EVP to the top candidates you talk to.
Encourage hiring managers to talk about their own work.
People who love their work tend to talk about it. Top candidates tend to have plenty to enthuse about when they talk to other top professionals in their industry or company. Match their enthusiasm by encouraging hiring managers to talk about the parts of their work that they love. When candidates spend part of their interview talking to other passionate professionals, they are more likely to walk away with a positive impression of the company as a place that supports and encourages their best work.
Keep the lines of communication open during and after the hire.
By communicating with candidates throughout the hiring process, you begin to build a relationship even before you make a job offer. Communication also helps the process move more smoothly, which reduces the chances that the candidate will accept a job offer from a rival company. Once the offer has been accepted, make a new employee’s transition into your organization easier by keeping communication lines open throughout orientation and training.