Why Offering Paid Parental Leave Could Give You an Edge on Your Competition

By Jezabel Southard

Posted on August 25, 2017

The movement for paid parental leave is gathering momentum in the United States, with several states and localities passing paid leave policies in recent years. If you’re not in one of these locations, offering paid parental leave can give you a significant boost over your competition when it comes to attracting top talent—and if you are, offering more paid leave than the legally mandated minimum can do the same. Here’s how:

How Paid Leave Policies Attract Candidates (and Customers)

Whether candidates are at the start of their careers or working their way up the ladder, chances are they have plans regarding their families. Young workers may be thinking about starting a family, while older ones may be considering expanding their family or thinking about how to take care of the loved ones they already have at home.

When you offer paid parental leave, you communicate to candidates that your organization cares about their well-being and work-life balance. In turn, you attract candidates who are committed to maintaining a work-life balance and focusing on their work when they’re working, instead of worrying about how they’ll take care of their families if something happens.

The news that your company offers paid parental leave can also improve your reputation with customers, many of whom seek to align their use of goods and services with their personal ethics.

How Paid Leave Policies Help Your Employees

Paid parental leave policies also help your existing employees — who in turn are crucial to your business meeting its goals.

Paid leave policies help employees focus on their work. By knowing they’ll be able to take care of their families when needed, your employees can plan for their families and address sudden emergencies without having to worry about their financial stability. This, in turn, makes it easier for them to plan around any problems that arise, which can minimize any drop in productivity.

Offering benefits such as paid parental leave can give you an edge over your competition and help you hire the top candidates in the market. If you’re considering revising your benefits package or exploring options to help you attract talent, connect with your recruiting partner. Your staffing firm is an expert in your local market and their insight can be invaluable in ensuring you’re offering a competitive opportunity.

Looking for recruiting help in Seattle, Portland or Phoenix? Talk to the experienced recruiters at TERRA Staffing Group.

Our staffing partners strive to connect each client with outstanding candidates who offer a strong cultural fit with your team. Contact us today to learn more about our award-winning staffing services.

Categories: Diversity & Inclusion, HR Compliance & Labor Laws

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